A Feb. 7 tweet under the handle @dumbstarbucks announced the store’s opening at 1802 Hillhurst Avenue in Los Angeles. Photos on social media showed a store that appeared to be a Starbucks with its familiar green awning and mermaid logo but with the word ‘dumb’ attached to its sign. The Seattle-based coffee chain says its legal team is working on identifying the store’s owner.
“We are aware of this store, and it is not affiliated with Starbucks,” spokeswoman Laurel Harper said in an email Monday. “We are evaluating next steps, and while we appreciate the humor, they cannot use our name, which is a protected trademark.” She adds that the vast majority of trademark disputes “are handled informally,” suggesting the company will not need to take legal action.
Fucking love this play. I'm not much of a coffer drinker and starbucks still bothers me. I mean this is clearly not legal but it's the best way to get recognized. Whatever happens from here everyone knows about this place on Hillhurst now and that is how it is going to stay. Put the big dog on blast. Love how the Starbucks rep says that these disputes are usually handled informally, saying they wont need to take legal action. I have never heard a bigger threat in my entire life. I agree, there will be nothing 'formal' about the 4 inch knife sticking out of this person's back come morning.
No comments:
Post a Comment