"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way," Jay Z wrote. "On December 3, one day before my 44th birthday, I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based! This all began a few months back when a good friend and vegan challenged me to embrace a 'plant-based breakfast' every day. It was surprisingly easier on me than I thought."
The "Holy Grail" rapper then explained why he waited until now to practice veganism. "There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas Day," he wrote. "It just feels right!"
Jay Z added that this will be "a spiritual and physical cleanse" of sorts. He promised to post his progress and asked longtime vegans for restaurant tips. "I don't know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We'll see."
Hov doesn't eat meat? Thats dumb. Updating their progress in a blog? Holy bookmark! You know what they say, how can you tell if someone is a vegan? Don't worry, they'll fucking tell you
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